In the modern business landscape, digital marketing has become a crucial component for any business looking to succeed, regardless of size. As more and more consumers shift their attention to digital platforms, it’s increasingly important for businesses to have a strong online presence in order to reach their target audience and achieve their marketing goals.

For small businesses, digital marketing can be especially beneficial as it levels the playing field, allowing them to compete with larger companies and reach a wider audience without having to make a large financial investment. This is especially important in...