- May 04, 2022
- Dalton Light
How you can best use a demand-side platform or programmatic vendor to boost your business.
When looking at your marketing plan and all the different avenues you have available to reach your customers, the term “demand-side platform” is sure to enter the conversation at one point or another. But what is a demand-side platform? A demand-side platform (DSP) works to place your ads online across different websites and apps. This offering isn’t a new one and as such there are many DSPs to choose from. When it comes to evaluating DSPs and deciding if one...