- February 18, 2021
- Dalton Light
Most senior communities spend a considerable amount of their budget on marketing to attract and build a client base. Unfortunately, much of the highly effective advertising in the past is no longer targeting the decision makers in the family. For some seniors, this is the adult child or children, while for others, they may be making the choice to move into assisted living on their own.
There are a few often overlooked tips on how to market senior living communities without adding extra costs or increasing the budget. Traditional types of marketing, including direct mailing,...